Little Blue Menu
“The New Pizza You Already Love”
Background:
College Park is an innovation hub where QSR’s test new restaurant concepts and menu items. Little Blue Menu is Chick-fil-A’s innovation kitchen–blending classic Chick-fil-A menu items with distinct offerings such as burgers and wings. And their customers kept asking for one menu item: pizza.
The Ask:
A successful pizza launch campaign that breaks through a crowded market.
Insight:
People love Chick-fil-A, and because of that are willing to try LBM.
People love pizza, and the only thing people “require” on a pizza are sauce and cheese—the rest is up for experimentation.
Strategy:
We’re bringing classic Chick-fil-A flavors to a dish you already love.
Output:
“The New Pizza You Already Love”–a campaign to bring LBM’s pizzas to the market in a fun, ownable way.
Project done for Tailfin Marketing.